Contributions to Local Communities

The Group recognizes the importance of coexisting with local communities and participates in various activities such as supporting local events and sponsoring sports initiatives.

Promotion of Sports

Official sponsor of
“Tohoku Rakuten Golden Eagles”

Since 2005, the Company has been an official sponsor of “Tohoku Rakuten Golden Eagles,” which belongs to the Pacific League. As a company rooted in the region, we strive to contribute to the local community.

Official sponsor of
“Fukuoka SoftBank Hawks”

Since 2025, the Company has been an official sponsor of “Fukuoka SoftBank Hawks, a member of the Pacific League. AS a company that is deeply rooted in the community, we are proactively undertaking initiatives to contribute further to the local community. We aim to work together to forge a bright future as we continue to support the community and team through these passionate bonds.

Platinum sponsor of
“Ibaraki Robots”

Since 2019, we have been a sponsor of “Ibaraki Robots,” which plays in the professional basketball B.League. With their entry into the B.League Premier in 2026 confirmed, the team is attracting greater attention. Through our support for “Ibaraki Robots,” we are striving to contribute to the local community.

Official partner of
“Nagoya Diamond Dolphins”

Since 2005, we have been an official partner of “Nagoya Diamond Dolphins,” which plays in the professional basketball B League.

Top partner of
“Mito HollyHock”

Since 2001, we have been the top partner of “Mito HollyHock,” a football team belonging to the J.League. We also co-sponsor the “K’s Denki Kids Passport,” which entitles children of elementary school age and younger living in Ibaraki Prefecture to watch the team’ s home games throughout a year, free of charge. This contributes to supporting sports promotion for local children.

Official sponsor of
“Kamatamare Sanuki”

Since 2011, we have been an official sponsor of “Kamatamare Sanuki,” a team that plays in the football J.League.

Main sponsor of
“FC ROWDY MORIYA”

Since 2023, the Company has been the main sponsor of “FC ROWDY MORIYA,” a football team that belongs to the First Division of the Ibaraki Adult Football League.

Naming rights of
“K’s Denki Stadium Mito”

In 2009, K’s Denki acquired the naming rights of Mito City Stadium. The stadium is now called “K’s Denki Stadium Mito,” where various sports such as soccer, rugby, and track and field are played. By promoting sports, we hope to contribute to the sound development of youths.

Donation and Support Activities

Activities to support reconstruction after the Great East Japan Earthquake

2011
1. July
  
  We donated 1,500 electric fans to people living in temporary houses and damaged houses.
2. October
  
  In order to provide support for customers who are unable to shop as they live in areas far from home appliance/electronics retailers, we carried out sale using a mobile selling truck in Rikuzentakata City and Minamisanriku-cho.
2012
1. July
  
  We donated a complete set of necessary home appliance/electronic to Tenohira ni Taiyo no Ie, an eco-friendly residential complex that supports children affected by the Great East Japan Earthquake.
2012 - 2014

As a part of our reconstruction support activities for those affected by the earthquake, we provided a consultation service for problems associated with consumer electronics at temporary houses in various regions. From 2012 to 2014, we held 66 consultation sessions (for 9,824 households), offering advice to those affected by the earthquake on the use of home appliance/electronic, and carrying out inspections, cleaning, and repairs of malfunctioning appliances at stores and by our employees acting as volunteers.
2021
1. March
  
  Marking 10 years since the occurrence of the earthquake, we donated a total of 150 million yen (50 million yen for each prefecture) to Iwate Prefecture, Miyagi Prefecture, and Fukushima Prefecture.

Donation to Japanese Red Cross Society

We have been making annual contributions to the Ibaraki Branch of the Japanese Red Cross Society since 2018. The donations are used to improve nurseries and provide disaster-relief vehicles, disaster-relief materials, etc.

Unveiling ceremony of playground equipment at a nursery

We also make contributions to the Japanese Red Cross Society from a portion of the sales of the K’s Denki’s original dry-cell batteries (made by Maxell, Ltd.) and LED light bulbs (made by Asahi Electric Co., Ltd.) sold by the Company. (Donations from the sale of dry-cell batteries commenced in June 2021, and those from LED light bulbs commenced in September 2021.)

Photo showing K's Denki's original dry-cell batteries

Support for local childrearing and elderly people

We participate in support systems that entitle pregnant women and households with children to receive preferential services, such as Ibaraki Kids Club in Ibaraki Prefecture, Guchoki Passport in Gunma Prefecture, Tochigi Egao Tsugitsugi Card in Tochigi Prefecture, and Papa and Mama Support Shop Courtesy Card in Saitama Prefecture. We also participate in a system that offers preferential service plans to elderly people, such as Ibaraki Senior Card in Ibaraki Prefecture.