Corporate Philosophy
The ideology behind the Group’s corporate philosophy remains unchanged from that presented by our founder Kaoru Kato who established Kato Denki Shokai Limited Company as one of a team of six people following World War II.
Shuichi Kato, a son of Kaoru Kato and current Honorary Chairman, inherited his father’s ideas and made them materialize in our current management policy.
Day to day, we continue to operate our stores under this management policy,
which has remained unchanged since those times.
Corporate Philosophy
We will develop businesses in which people are placed in the center, seeking happiness for the people involved in the K’s Denki Group.
We will spread the “harmony with, and circles of” people through our business activities, leading to greater contribution to society.
Management Policy
“Gambaranai Keiei”
Although it may be possible to perform beyond one’s capacity for a short period of time by straining ourselves, this approach is not suitable for company management, which needs to take a long-term view. When we overdo it, there will always be backlash. Thus, we have a management policy in which we do the right things in a reliable manner without overdoing it, aiming to satisfy our customers in the ideal way. We call this policy “Gambaranai Keiei.”
We understand that all types of retail businesses place importance on “valuing customers.” Meanwhile, at K’s Denki, we have boldly established an order of those we place importance on: 1. employees; 2. business partners; 3. customers; and 4. shareholders. This absolutely does not mean that we treat our customers lightly. We cannot “place importance on customers” unless we value our employees first. If a company does not value its employees, how can it expect its employees to be friendly to customers? Only when employees feel that they are valued by the company can they provide truly friendly services to customers. The same idea also applies to business partners. Building good relationships with business partners enables us to offer a stable supply of merchandise to customers.
In other words, placing importance on employees, followed by business partners, will result in valuing our customers in the truest sense. The profits that we earn from doing so are returned to shareholders and other stakeholders. We consider this flow-on effect like the Japanese concept of “wa”: a harmonious circle of people linked through our business activities, and we believe that this leads to contributions to society.
Company Creed
As K’s Denki stores expanded, Company founder Kaoru Kato wrote a company creed. It consists of five items as an easy-to-understand code of conduct for employees to implement the corporate philosophy. The creed, which is based on our corporate philosophy of valuing employees, calls on each of us to work with a feeling of gratitude to everyone, enjoyment in good health, and affection. Boosting productivity is the last item mentioned.
- - Today,
let’s work with a feeling of gratitude. - - Today,
let’s work with enjoyment in good health. - - Today,
let’s work with kindness and affection. - - Today,
let’s work with pride as a specialist in the sale of home appliance/electronics. - - Today,
let’s make an effort to boost our productivity.
Philosophy regarding store operation
What does “K’s” in “K’s Denki” stand for? “K’s” represents our corporate attitude of “Keep! Customer Satisfaction” (Let us keep our customers satisfied). For us, providing satisfaction to each and every customer is of the utmost importance.
K’s Denki promises to provide the following three types of “S” (satisfaction) to customers.
1. Keep! Super Price
We will continue to provide new products at super low prices.
In order to realize lower prices, we will continue to propose “K’s value” in pursuit of customer satisfaction by eliminating waste and applying our wisdom.
2. Keep! Super Service
We will strive to provide the best aftersales service in Japan.
All employees will unite their efforts to develop and provide services that are a step ahead of the times.
3. Keep! Super Quality
We will continue to provide merchandise of the highest quality only.
We select and offer all merchandise on a quality-first basis so that our customers can shop with peace of mind.
All of our work is for realizing the above “S.”
What is customer satisfaction (CS)?
It refers to a state in which customers evaluate merchandise and services, etc. based on their own standards.
What does it mean to us?
- Pursuing customer satisfaction from an objective customer’s point of view on services.
- Avoiding interpretation in favor of the company’s standpoint and service provider’s standpoint.