“Gambaranai Keiei”

Although it may be possible to perform beyond one’s capacity for a short period of time by straining ourselves, this approach is not suitable for company management, which needs to take a long-term view. When we overdo it, there will always be backlash. Thus, we have a management policy in which we do the right things in a reliable manner without overdoing it, aiming to satisfy our customers in the ideal way. We call this policy “Gambaranai Keiei.”

We understand that all types of retail businesses place importance on “valuing customers.” Meanwhile, at K’s Denki, we have boldly established an order of those we place importance on: 1. employees; 2. business partners; 3. customers; and 4. shareholders. This absolutely does not mean that we treat our customers lightly. We cannot “place importance on customers” unless we value our employees first. If a company does not value its employees, how can it expect its employees to be friendly to customers? Only when employees feel that they are valued by the company can they provide truly friendly services to customers. The same idea also applies to business partners. Building good relationships with business partners enables us to offer a stable supply of merchandise to customers.

In other words, placing importance on employees, followed by business partners, will result in valuing our customers in the truest sense. The profits that we earn from doing so are returned to shareholders and other stakeholders. We consider this flow-on effect like the Japanese concept of “wa”: a harmonious circle of people linked through our business activities, and we believe that this leads to contributions to society.