Since our founding in Mito City, Ibaraki Prefecture, K’s Denki has grown to become a large-scale retailer specializing in home appliance/electronics throughout Japan. While some electronics retailers are diversifying their business by offering more than just home appliance/electronics, we are committed to remaining a specialized retailer of those products. It’s reasonable to wonder if it is possible to survive selling only home appliance/electronics, since Japan’s population is declining and the market for these products is shrinking. Keeping in mind our policy of “Gambaranai Keiei,” we feel that there are still areas where we are lacking and areas where we need to further develop as a specialized retailer of home appliance/electronics.

When we say “Gambaranai Keiei,” we mean that although it may be possible to perform beyond one’s capacity for short periods by straining ourselves, doing so is counter-productive for company management. Management needs to take a long-term view, and when we try too hard, there will always be backlash. Based on this reasoning, I believe that even if we tried to achieve results beyond our capabilities by expanding into other fields to boost sales in the short term, it would not work out well for us in the long term.

Home appliance/electronics have become essential to our lives. We cannot live without them. Although the external environment can affect our operating results, we can expect stable demand for home appliance/electronics because people will always replace them when they break. The important thing for us is that customers come to K’s Denki when they are ready to replace something.
That is why, first of all, we need to treat our employees well.

K’s Denki does not impose sales quotas on our employees. This means that employees can take the time to listen to customers rather than pressure them to buy what we want to sell. This allows our employees to suggest merchandise that is truly appropriate for the needs of the customer. And the most important thing is providing an environment where employees can enjoy working. Customers will naturally come to us if our employees are knowledgeable about home appliance/electronics and provide friendly service with a smile. This is one way we practice “Gambaranai Keiei.”

We also value our business partners in the same way that we value our employees. By maintaining good relationships with our business partners, we can offer a complete lineup of excellent merchandise. These efforts help us to treat our customers well.

The profits that we earn in this way are returned to shareholders and other stakeholders. K’s Denki will continue these efforts to achieve sustainability management by spreading the “harmony with, and circles of” people through our business activities, leading to greater contribution to society.